“euphoria creates a destination event for food, wine and music lovers across the country to promote tourism in Greenville and invest in the community. With Greenville’s popularity in cooking, euphoria shines the spotlight on the Upstate’s booming culinary and arts scene.
Since 2006, euphoria has welcomed tens of thousands of first-timers to Greenville, offering these visitors their first taste of all the things that make the Upstate so enchanting.
Last year alone, euphoria’s 78 events throughout the year drew participants from 29 states. Of the 9,680 tickets distributed, tourists purchased 41% and first-time visitors purchased 29%.
More than 200 chefs, musicians and beverage professionals have participated in euphoria over the years. Greenville’s euphoria has supported more than 40 charities since its founding. Grant recipients, to name a few, include Giving Kitchen, Walt’s Waltz, Project Host, Greenville Tech Foundation, Family Effect, Feed & Seed, and Metropolitan Arts Council’s Smart Arts program.”
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Source: Greenville Journal, June 2024
